ARTIFICIAL INTELLIGENCE, Globalizing Labour and America’s Small Businesses

00;01;16;05 – 00;01;46;00
PaulMichael
We will explore the process of obtaining a health care license and the valuable insights they have gained along the way. Whether you’re considering starting your own home health care agency or just interested in learning more about the process, this series is sure to provide valuable information and inspiration. So sit back, relax and join us as we follow this family’s journey towards entrepreneurship in the health care industry.

00;01;47;10 – 00;02;05;05
PaulMichael
So great to see you all and to be together. I’ve just been this mystery man over the phone for such a long time. Tell my face. Get myself acquainted with you all and all of that. Oh, but how’s the weather over in New York City?

00;02;05;22 – 00;02;06;09
Charlotte
Yeah.

00;02;06;17 – 00;02;09;00
PaulMichael
Just hot. More caliente day.

00;02;09;07 – 00;02;19;24
Charlotte
No, today it’s 90. Oh, it’s 90. Yes, that’s the first one on the air. Why? Oh, what? We can deal with, like 40.

00;02;20;13 – 00;02;30;21
PaulMichael
It’ll be like 40. My polar weather, like Seattle, everything I do like looking out this window and I’m like, is it going to rain today?

00;02;33;11 – 00;02;44;14
PaulMichael
Absolutely. Well, I am so glad to have you all. Let’s do proper introductions. I kind of see somebody trying to come into frame a little bit. Hey, there he is. How’s it going, man?

00;02;45;00 – 00;02;45;17
Charlotte
How you doing?

00;02;46;01 – 00;03;01;18
PaulMichael
I’m doing good. I’m doing good. I hope you’re pumped for today and enjoying the weather as well. If I could just quickly just kind of do a quick introduction with everybody that we have with you. So we got you through here. Is there anybody else in the room?

00;03;02;01 – 00;03;04;18
Prosper
Yes, I’m here.

00;03;04;18 – 00;03;22;22
PaulMichael
Yes, it’s okay. Well, we’ll slowly bring this all in. We’ll have introductions and all of that, so let’s go. So, Charlotte, I’m already aware of you, and then you’re. Everybody just give me an introduction of who you are. And also your relation to your parents.

00;03;22;28 – 00;03;23;18
Prosper
Is.

00;03;23;22 – 00;03;24;01
PaulMichael
Start.

00;03;24;01 – 00;03;32;12
Charlotte
With your mom. Yeah. I’m sorry. My name is Tim, and I’m the oldest son.

00;03;33;11 – 00;03;36;04
PaulMichael
You are? How old are you, Tim?

00;03;36;20 – 00;03;37;13
Charlotte
How do you think I am?

00;03;38;21 – 00;03;59;20
PaulMichael
Oh, my age, man. You young enough. You young enough to wear. That won’t be. I’m in my thirties now, so, you know, I just hit the the top of the mountain, so to speak, or at least it feels that way. But are you younger than that? Are you like 25 or 26? You’re 26. Okay, Tim. Fantastic. And then who else do we have here?

00;03;59;20 – 00;04;01;27
Charlotte
We have a boy here.

00;04;02;08 – 00;04;06;25
PaulMichael
Hey, how’s it going, man? Good to meet you, brother. What was your first name?

00;04;07;12 – 00;04;07;28
Charlotte
Simon.

00;04;08;13 – 00;04;15;07
PaulMichael
Simon. Nice to meet you. Simon is just. Is. Are you the older brother of Tim? You get to boss him around or it doesn’t matter what’s changing.

00;04;15;23 – 00;04;17;18
Charlotte
Sadly now is where.

00;04;17;26 – 00;04;28;26
PaulMichael
You’re just like, oh, one more year man is another inch or two taller. You be all about it. Awesome. Will. Great to meet you, Simon. Pleasure. Pleasure. Now, who else do we got in the room and stuff?

00;04;29;00 – 00;04;35;22
Prosper
Oh, we have the Jeffrey’s spirit from me and Jeffrey. Just step out to pick up Elizabeth. It’s for you.

00;04;35;25 – 00;04;37;11
Charlotte
Oh, okay. Gotcha.

00;04;37;13 – 00;05;29;21
PaulMichael
Gotcha. Well, I’m pleasure to have you all here now. And once again, if you haven’t heard my name from Charlotte already, I’m Paul Michael Roland. I am the health care consult consultant here on Consult Atlas. Been in the health care game a while. It’s been a quick minute. So I’m here to go ahead and help you guys because from what Charlotte or Mom has said is that she’s wanting to start in venturing into the home health care industry, which I’m here to let you know, just off the bat, from being in the industry itself, it’s one recession proof, always going to have people that need your services and it’s also increasing by 7% every year.

00;05;29;21 – 00;05;58;17
PaulMichael
I think from 2019. From the last figures, we were at $103 billion into the home care industry. By 2026, it will have reached $173 billion. So yeah, about a 7% increase throughout each year. And what I’m here to do is not only kind of give up a slight overview of the industry and what to expect and all that.

00;05;58;17 – 00;06;26;18
PaulMichael
And we’re going to go into quite a few things today. But my initial thing is to say that if you’re not personally passionate about this industry and the emotion that goes into it, especially when you’re dealing with families and their most vulnerable time in their lives, that to look at that as your shining star to success is your passion rather than the dollar signs that are behind it.

00;06;26;18 – 00;06;46;04
PaulMichael
Because you need a lot of heart to deal with the type of people you’re dealing with on the day to day. So I want to start with you, Tim, and just kind of talk to with you and then we’ll just kind of go down the line. Tim Why do you want to get involved in home health care?

00;06;46;04 – 00;07;21;14
Charlotte
I personally worked in in-home health care for a few years. Okay. I, I had a, the, the personal assistant person that I was that’s the care person that I took care of was a veteran. And so I think just kind of building that relationship and seeing the state of health that he was kind of maybe more fond of the job market, just kind of that the impact that it had on his family overall.

00;07;22;19 – 00;07;36;10
Charlotte
I guess when my mom brought it up, it kind of brought back gorgeous experiences that I had back in the day. So it was again, why not? If she was willing to started, I was willing to support her in it and. Yeah.

00;07;36;23 – 00;07;57;07
PaulMichael
Absolutely. Absolutely. And you know what? If you until you’ve actually done the job yourself, it just kind of unpacks from there your passion after that and also your perspective, because it is different being an owner than it is to be the one to actually care for that person. What was your moments now that you’ve actually taking care of a patient before?

00;07;57;22 – 00;08;01;01
PaulMichael
What was your most memorable experience with that patient?

00;08;01;09 – 00;08;27;22
Charlotte
We watched not just walk out, but the last worker. Well, she together, he he was he was nonverbal. So just kind of and but he also loves soccer. So we watched every single game together. I think that was part of the job because I, I didn’t know how I would be able to work and watch soccer, but trying wanted to watch every single game.

00;08;27;23 – 00;08;40;09
Charlotte
So it was like a blessing in disguise where I would want to watch every single game when that was one of the fun things that we did together and oh my gosh, yeah.

00;08;40;21 – 00;09;03;23
PaulMichael
That is super great. You know, Tim, correct me if you if you think differently, but often times, especially with the many patients that I’ve taken care of, it’s not about the health care or the medicine that you give to the person specifically, but the companionship and the quality time that really makes the our efforts in taking care of patients all the worthwhile.

00;09;03;23 – 00;09;04;22
PaulMichael
Would you agree with that?

00;09;05;04 – 00;09;06;12
Charlotte
Yeah. Yeah, exactly.

00;09;06;25 – 00;09;25;12
PaulMichael
Okay. Well, thank you very much, Tim. I didn’t want to put you on the hot seat long. Okay. Well, gets a mom and dad here in just a moment. Let me go scroll me over to sign in real quick. Hey, buddy. Oh, my God. No. Three questions for you, Simon. Same one. Who do you love more, mom or dad?

00;09;25;12 – 00;09;34;29
PaulMichael
No, I’m just kidding. So same question to you. Why do you want to get in-home health care.

00;09;36;01 – 00;10;02;09
Charlotte
While just the fact that it’s going to be a family thing and I mean, as a family, we’re always looking to help help people and help each other out. So this is kind of like a new journey as a family. And I’ve never personally had to say, take care of an elderly person yet, because I was I I’m not I wasn’t old enough to or qualified.

00;10;02;09 – 00;10;16;28
Charlotte
But not going into this is kind of like a new opportunity to see what the world has to offer and what we can do to help our section of the world. That that’s pretty clear.

00;10;16;28 – 00;10;21;27
PaulMichael
Absolutely. Absolutely. Well, that is great. And does that make you nervous, too?

00;10;22;08 – 00;10;22;15
Charlotte
Yeah.

00;10;22;25 – 00;10;28;25
PaulMichael
And you feel like you’re going to be like like a newborn baby almost. I want to drop you into this. You know.

00;10;30;04 – 00;10;39;10
Charlotte
Everything everything new comes with a little bit of nervousness, but you just kind of take your head on, I guess, and hope for the best.

00;10;40;00 – 00;11;05;07
PaulMichael
Absolutely. Not only that, but going into, you know, one thing from being on the business or on the business side versus the actual employee side of it, now you’re getting into a business. It’s no longer you just helping one individual as a business. You can help hundreds. Yeah. You know, so yeah, there’s a lot of great impact, extremely big impact.

00;11;05;07 – 00;11;24;22
PaulMichael
Yeah. Being on the administrative side of this. Okay. Well, great. Thank you so much for that. Simon, let me go now then to you, Charlotte. I’m so sorry. You remind me of your first name again. I know Charlotte’s told me 100 times you broke it. Well, that you in the background. I didn’t catch the name.

00;11;24;22 – 00;11;27;11
Charlotte
Yeah, my name is Prosper. Prosper.

00;11;27;22 – 00;12;00;26
PaulMichael
Prosper. What? That’s it. That’s the name we’re going to promote on the website. Yes. So Prosper. Why do you now let me ask you this first before I go into kind of similar questions I ask your sons, is is this was this originally a dream of both you and your wife mutually to start a home care business? Or did either you or Charlotte have the passion built up first and then kind of convinced the other to come along with you on that journey?

00;12;01;18 – 00;12;37;17
Charlotte
Yeah, I remember two years ago I was asking all my kids which kind of business, and I had to, in my mind, their home care or to start like a gas station or something like that. But yeah, we have a five has the four of them, we’ve got the youngest one years younger to be. Ask it by their forties.

00;12;37;20 – 00;13;11;06
Charlotte
I would like the three of them, said the Homecare. Only the girl who is not here, Stephanie Giles. Because I think they can get of people too much risk and that those three boys said I think that’s good yeah I see the four them and some just the company they have experience with that and myself. That’s why it was like something I was dreaming to do.

00;13;11;06 – 00;13;22;19
Charlotte
Yeah. And when my wife came with the idea that let’s do it as a good 200% said yes, I think it’s the time. Yeah.

00;13;23;14 – 00;13;50;18
PaulMichael
It’s the time. No more. No better time than the present. Wow. Well, great. That’s great to hear. Prosper, not only is that in an expiry ing experience, but it’s a mutual group decision. And, you know, I deal with a lot of other home care business owners and a lot of them will have their spouses or maybe a best friend or partner that comes along into the journey.

00;13;51;01 – 00;14;16;18
PaulMichael
But very rarely do I come across a whole family that comes in and says, Hey, let’s do this all together. Let’s be family, run and owned from the very start and grow this and build upon that. So that was truly inspiring to hear from Charlotte when I first heard about all your equal involvement behind this and what a blessing to you guys to have kids that are so supportive about an industry that really needs a lot of compassion.

00;14;16;19 – 00;14;35;03
PaulMichael
So that is great. So Charlotte, I went to everybody in the room and I ask you the toughest question. I got to put you on the hot seat since you kind of started. You’re the one that picked up the phone in the first place and started us and all of that. So let me just scoot that camera kind of looking at you a little bit better.

00;14;35;03 – 00;14;59;20
PaulMichael
Oh, yeah. You know, you’re the prettiest girl in the room, too, right? You know, I know I need I know we’re all going to with Charlotte, you know, now that, you know, it’s this surreal feeling. I remember when I first started my a home health agency here in Seattle, Washington, and it was surreal. After the first day after you realized, wow, I’m in it.

00;14;59;20 – 00;15;25;03
PaulMichael
I’m not only it’s a plan of action, but now the wheels are turning and actually things are happening. And your applications being submitted, your company formation is going forward or doing your consulting contract with the state already. As we kind of go through this process, what are you most hopeful of achieving with your home health care business? What is it?

00;15;25;07 – 00;15;29;16
PaulMichael
What’s kind of the mission statement of Prosper Charity, Home Care.

00;15;31;06 – 00;15;33;18
Prosper
Roof?

00;15;33;18 – 00;15;33;29
PaulMichael
I know.

00;15;33;29 – 00;16;01;24
Prosper
And so your passion is like you. Most of my thing is to live for the sake of others. We are there to help the community. That’s right. For you. Oh, our best idea was to help our community here. But unfortunately, we’re going to Connecticut, living for the face of others. That’s the most thing we put in our kids and we don’t leave our self.

00;16;01;24 – 00;16;16;22
Prosper
We have to be thinking for others too. So helping others is the first thing and then improved finance for my family. Is this sinking? So to see how my kids can be financially stable.

00;16;17;10 – 00;16;47;19
PaulMichael
Mm hmm. Yeah, yeah, yeah, absolutely. Absolutely. Financial stability is it’s an important aspect. As much as we are here to help other families, the first family that we serve is our own always. And yes, not. It’s it’s an investment of time, knowledge, and not only investment of finances, but your own personal time in that. And you could choose really any business and be successful at it.

00;16;48;01 – 00;17;15;09
PaulMichael
And and I got to say that health care is definitely an avenue that has a lot of ups and downs. That’s no doubt about that. So what I like to do now, now that I kind of got the initial questions with all of you already stated, as I would like to now move into the business planning and structure of prosperity, home care and how I think we can best go about this.

00;17;15;09 – 00;17;48;29
PaulMichael
I mean, we have to have very honest conversation right now. But part of our mission statement at Consult Atlas is that we want to solve the health care crisis not only here in the United States, but around the world, because everybody’s feeling it. The baby boomer generation is retiring. They need caregivers. There’s not enough caregivers. We want to keep our prices affordable for our clients, but also give our employees a living wage.

00;17;49;12 – 00;18;14;12
PaulMichael
But health care is ever climbing. So now costs are ridiculous. And also the amount of resource sources that you guys as home care businesses and other health care businesses as well, are limited on resources or direction or consulting or training. In order for you guys to get a leg up, a head start, and to know what direction you’re supposed to go in.

00;18;14;12 – 00;18;47;23
PaulMichael
Kind of like when I first started speaking with you. Charlotte Yes. We just, like many consulting companies, can get you your license. It’s what are we going to do for the next 20 years after that? That’s what we want to learn. And we want to make it so that you guys last that full 20 years because man, there’s a high turnover rate for new home care businesses, almost 30% to 40% on any particular state of that after the first year.

00;18;48;14 – 00;19;09;06
PaulMichael
So with that being said, that’s how I want you to spring forward, is to go ahead and take our mission statement and make sure that we have a good business plan and that we are all on the same page here as we go forward. So if we could, I want to kind of go around the room once again and start with my 20 questions.

00;19;09;16 – 00;19;35;22
PaulMichael
Let me start with Tim again. Tim, let me scoot the camera over and perform and ask the question. Tim, what is your investment of the level of involvement or position that you would like to hold for prosperity? Home Health What job title would you like?

00;19;36;18 – 00;20;14;07
Charlotte
Something. We had this conversation earlier a couple hours anyway, and I think at first I wanted to see what we would need. Mm hmm. As we start, because I know they’re not very tech savvy, so I’ve been kind of helping with whatever needs to get done technically. So that could be something that I could focus on mostly.

00;20;14;19 – 00;20;45;09
PaulMichael
Oh, yeah, that’s a huge job. I mean, the software and technology maintenance and overseeing that, especially with every software, electronic visit, verification software, I mean, you are going to be seeing a reader board of all of your employees and caregivers where they’re driving patients, calls coming in and stuff like that. So for a position like that, it’s it’s a it’s an administrative role.

00;20;45;16 – 00;21;20;01
PaulMichael
Do you want to service more of the back office? Meaning like you want to go ahead and speak with caregivers, make sales calls with clients over the phones, set appointments, set caregiver schedules like do you want what type of role are you kind of specifically looking at as it deals with the technology you tell me what, Tim, let me ask you this.

00;21;20;08 – 00;21;21;04
PaulMichael
What are you good at?

00;21;22;00 – 00;21;36;05
Charlotte
What am I good at? Oh, I’m very tech savvy. Like like like I said. So I’ve been I can make graphics and stuff.

00;21;36;19 – 00;21;38;14
Prosper
So you make the logo though.

00;21;39;08 – 00;22;06;23
Charlotte
So motion graphics type of things. But I also do I also wanted to do, I guess become a caregiver as well. So I’m kind of torn between the two at the moment, whether or not I should be in the back room working on the emails and stuff or be more on the ground there. That’s one of my internal conflict at the moment.

00;22;07;23 – 00;22;32;18
PaulMichael
Absolutely. Caregiver, especially as you’re kind of first starting out, is often times that the owner wants to go ahead and say, hey, I don’t have many caregivers on staff right now or I’m just getting my first patient. Now let’s go ahead and take some of the back office people or administrators or owners and have them go ahead and be the first initial caregivers before doing anything else.

00;22;33;01 – 00;22;54;14
PaulMichael
If I could steer you in a direction Tim is and I know it’s a if you want to be the caregiver with your guys’s company, that is great. But as far as the operations of your home health care business and again, you could do whatever you want. If your passion really is to be a caregiver, that’s what you’d be.

00;22;54;14 – 00;23;24;20
PaulMichael
But you could be a caregiver anywhere. You be a caregiver for your family, but your family needs the operations of the back office taking care of more than actual caregiving. And the reason why I say that is because somebody has to answer the phones, has to do the marketing, has to talk to clients, who has to do assessments, someone has to do the payroll and someone has to check over charting.

00;23;24;27 – 00;24;11;16
PaulMichael
Somebody has to make new business relationships with other homecare agencies, hospitals, nursing facilities and all of that. The company itself in the back office is the it is basically the engine of the company caregivers. They are the front lines. And if you want to be a front lines person, that is fine. But in if we want to see this company grow exponentially, constant trade on the back office and then fill in as a caregiver if it is needed, because I guarantee you there’s going to be a lot of opportunity for you to jump in as a caregiver at any time.

00;24;11;24 – 00;24;20;10
PaulMichael
But there is few to almost no opportunity for somebody to be found who’s great at and just dedicated to marketing.

00;24;20;24 – 00;24;21;29
Charlotte
Look, what makes sense is.

00;24;21;29 – 00;24;44;12
PaulMichael
You’re good at graphic design. That’s great. That’s already a great head start. And what we are what we want to do, Tim, as we’re kind of discussing what you’re good at and what your passion about what you want to do to help the family. I want to pair with you a professional who is good at that, think that very thing, and you just soak up as much knowledge about what you need to do to be great at that.

00;24;44;20 – 00;25;04;15
PaulMichael
And then that’s what you’re going to contribute to the family again, if it’s caregiving, absolutely. Go for it. And there will be tons of opportunity for you guys to get there. But there is even more opera to unity and also a greater need for growth in marketing and doing sales calls with clients and so on and so forth.

00;25;05;06 – 00;25;26;00
PaulMichael
So think about that. A little bit. We’ll come back to you, think about that, digest it, and then we’ll come back and revisit. Let’s go now all the way over the is. Hey sorry sign but tell me what I’m going to start with the other question. What are you good at?

00;25;26;00 – 00;25;34;20
Charlotte
I mean, you kind of like spreadsheet.

00;25;35;17 – 00;25;39;07
PaulMichael
Right?

00;25;39;07 – 00;25;51;29
Charlotte
Yes. Just sharing. Okay. I’m not I’m just the type that you can talk there and I guess I’m just.

00;25;53;08 – 00;25;54;27
Prosper
Going to go yourself. Right. So.

00;25;55;25 – 00;25;58;28
Charlotte
I mean, what am I going to get at listening.

00;25;59;26 – 00;26;25;28
PaulMichael
Yet to listen? Oh, I got to tell you, man, sales would be great for you. It is all listening. That is. Listen, every day you imagine you’re getting calls from families specifically, usually the children and they’re saying, hey, my mom’s only got a couple months to live. And you know what? Half the time it’s not a hard sell.

00;26;25;28 – 00;26;59;29
PaulMichael
It’s about listening to what the person has to say on the other line and being able to feel for that, have empathy for that person, and create an avenue for them to, you know, watch, have their loved ones move on to the next life in peace. And it’s organized and they have family and people around them. And if that is something that you want to do is listen and be compassionate, especially if you have a really great marketer and you’re having tons of clients call you all the time.

00;27;00;29 – 00;27;04;25
PaulMichael
That would be a great role. That as a suggestion, what do you think about that?

00;27;05;05 – 00;27;09;01
Charlotte
I mean, that’s very easy to get a absolutely.

00;27;09;01 – 00;27;30;09
PaulMichael
Okay. So we got Simon sales much needed much needed. Tim would just get you be doing all the marketing and he’d be like, you know, get your everybody and oh hey okay we got hey, how’s it got? Did you just walk in? Yeah. Okay, so you want that? Okay. All right, great. I’ll come to you in a moment.

00;27;30;09 – 00;27;45;18
PaulMichael
Okay, great. So great. Awesome sales. I will write that down. Sales. Okay, let’s go to you, young man at the very corner. Go out and introduce yourself to me. Glad that you can join us.

00;27;46;28 – 00;27;49;14
Charlotte
My name is Jeffrey and Jeffrey. Yeah.

00;27;51;04 – 00;28;01;08
PaulMichael
Great. It’s Jeffrey. Why do you want to get in the home health industry with your family?

00;28;01;08 – 00;28;17;22
Charlotte
Well, I have some experience and because I worked in the same office when my mom and dad worked out. Yeah, like I worked there for three years. And then I like it, you know, like I can make a difference, like helping people and stuff.

00;28;18;12 – 00;28;34;15
PaulMichael
Absolutely. Absolutely. Well, that’s great. That that is awesome. And as I was just speaking to Tim and Simon here, what role do you see yourself playing in the family home health care business?

00;28;35;17 – 00;28;43;13
Charlotte
I, I don’t know. Like I did. You do? Well, like one of my options.

00;28;44;04 – 00;28;45;02
PaulMichael
What are you good at?

00;28;46;22 – 00;28;54;07
Charlotte
Or where are. And think about that.

00;28;55;14 – 00;28;56;24
PaulMichael
What have you done before?

00;28;58;05 – 00;29;20;06
Charlotte
Well, I’m I’m mostly worked one on one with the people. Okay. And I took care of some paperwork, but that was both. Yeah.

00;29;21;17 – 00;29;26;10
PaulMichael
Okay. Some paperwork. So you are you a very organized person, Jeffrey?

00;29;27;11 – 00;29;29;07
Charlotte
I would say so, yeah.

00;29;29;08 – 00;29;39;06
PaulMichael
You would say so. Usually like a like you would like if somebody if if a bunch of checks in money was coming into the company, could you account for every dollar?

00;29;40;03 – 00;29;41;02
Charlotte
Oh, yeah. Okay.

00;29;41;11 – 00;30;09;00
PaulMichael
Oh, yeah. Oh, yeah, absolutely. I mean, I got to tell you, you know, I know it doesn’t sound like a glamorous position because no one likes dealing with payroll and stuff like that. But when it comes to finances, money, making sure that employees get paid on time and exploring the options of the business, it may be the most important position of the company.

00;30;09;00 – 00;30;55;16
PaulMichael
And let me tell you what you see. When you guys first start out your home health care business, you’re going to have to initial revenue sources. The first one is all private pay, meaning you’ve got money in your pocket. I’m here to accept it. The other thing that you’re able to accept is long term care insurance. Another very important thing, long term care insurance for the individuals from younger ages to middle age who invested in an insurance policy for their long term care means that when they do need home health care services, their insurance company will pay any amounts.

00;30;56;07 – 00;31;23;07
PaulMichael
Whether you charge 50 bucks an hour or $150 an hour, the long term care insurance is going to pay out that much. And, you know, that’s lots of states and different places. You know, they really vary in what they’re charging. Finding pay your sources is a very crucial part of the business. Expanding where you can get your business and pay your sources is extremely vital.

00;31;23;21 – 00;31;50;26
PaulMichael
That means looking into other private insurance companies in Cincinnati, looking at Medicaid and Medicare and looking at what the process is for that, and also being able to see the money that’s coming in and going out and helping with budgeting. That’s a huge part of it. It takes organization to do that, a lot of it, but it is a crucial part that needs to be played.

00;31;51;23 – 00;31;56;29
PaulMichael
Accept it, digest it, think about it and we’ll come back to you.

00;31;57;13 – 00;31;57;27
Charlotte
Okay.

00;31;58;23 – 00;32;01;14
PaulMichael
Now, any questions for me, though, Jeffrey? I’m sorry.

00;32;01;15 – 00;32;03;16
Charlotte
I was sorry. No.

00;32;03;24 – 00;32;05;24
PaulMichael
Yeah. Anything to add?

00;32;05;24 – 00;32;12;05
Charlotte
No, I feel like. Yeah, if I have a question, I’ll ask. Okay? Yeah.

00;32;12;21 – 00;32;15;18
PaulMichael
All right, perfect. Prospero, let’s go to you.

00;32;15;18 – 00;32;16;19
Charlotte
Yeah, I’m here.

00;32;17;11 – 00;32;25;05
PaulMichael
What do you see? Your role or involvement in prosperity, home health care.

00;32;25;05 – 00;32;34;18
Charlotte
Know myself. I would be the central caregiver.

00;32;34;18 – 00;32;39;15
PaulMichael
Caregiver elect. I’m going to be the first client. You know, everybody’s going to take care.

00;32;40;22 – 00;32;41;20
Charlotte
Of their own. Their I’m.

00;32;44;21 – 00;32;45;01
Prosper
No.

00;32;45;01 – 00;33;45;25
Charlotte
Way. Yeah, well, know myself. When I talk to my kids, I tell them, you know, for us, well, promoting your guys, we need to be in the shadow behind you. You’ll be there. You speak very good English. You’re my to you do this and I was scared is going like are losing too much in the scared but you you have that’s got for themselves scheme that’s why we will be behind supporting who will be there worker that’s my best position that this is something get it be my guy we walk if each one have some kind of a thing.

00;33;47;08 – 00;34;22;08
Charlotte
What I learned in life it’s to learn something from heart that means you have the global. But I have the knowledge in this plant in this plant, in this plant in plant in Cairns or somebody is not that quick. We can run quick cover. Mm. We can help. Yeah. That will be our as asset balance supporting most of the kids in front.

00;34;22;25 – 00;34;30;11
Charlotte
But we will be working huh. Yes, that’s my proposition. Wow.

00;34;30;26 – 00;34;45;27
PaulMichael
That was so why? That was a very broad stroke. But I see what you’re saying. You want to be behind your kids, you want to support them, you want to foster an environment for them to be successful. And is that kind of what I’m hearing from you?

00;34;46;22 – 00;34;47;05
Charlotte
Yes.

00;34;47;15 – 00;35;14;27
PaulMichael
Yes. You know, a lot of times, not just in home health care, but any business, especially if you’re an employee, the one of the bit one of the reasons why you have loyal employees staying with you for not just one year or two years, three but decades long, is not so much the services and the things you provide or even the pay that you give your employee.

00;35;15;14 – 00;35;55;00
PaulMichael
It’s the culture that you set up within your company. Culture is so important. You feel like you’re a part of something, you prosper and you, Charlotte, you as you kind of prosper, this idea, this vision in this culture already to your children. But now you imagine you have 100 applicants of caregivers where you have to judge their character, convey to them what kind of culture and standard that you guys hold and then motivates that crew of people that are dedicated to your business.

00;35;55;17 – 00;36;32;10
PaulMichael
And to have them wake up every day and want to go ahead and do their best to go ahead not only to give back to their community for the client, but to see prosperity, home care keep on growing. We need a culture. And from the moment that somebody walks into your door who is looking for a job, whoever is onboarding that person is how they’re going to feel about the rest of the company is based off of the initial pitch, the vision and the passion put behind how you talk about your company.

00;36;33;13 – 00;36;48;12
PaulMichael
Would you, as a position in the company, want to be responsible for recruiting and staffing and creating culture within your business? Or did you have another idea.

00;36;53;19 – 00;36;53;29
Charlotte
Or.

00;36;56;19 – 00;36;57;10
PaulMichael
Are you good at?

00;36;58;09 – 00;37;05;24
Charlotte
Yeah, I appealing. Yes, we can. Yeah, yeah.

00;37;05;24 – 00;37;24;29
PaulMichael
You guys okay. I’ll let you kind of know on that. We’ll come back to it, kind of think about it. We’re going to go through a lot of the positions of the company. But right now the easiest positions are the to fill are the ones that people already feel passionate about or already good at. And so we’ll go on that Charlotte’s great, too.

00;37;24;29 – 00;37;41;12
PaulMichael
I’m sorry I keep leaving you last. You know, I want to. I got to talk to you so much. I wanted to, you know, kind of talk to everybody else. Charlotte, how do you see your involvement or what your contribution or role that you want to play with prosperity, home care?

00;37;41;12 – 00;37;59;28
Prosper
Oh, by the way, for having you have a specific role, of course. So it’s on my name. I don’t know. It’s just opened my name, but I don’t know. I don’t know exactly.

00;38;00;15 – 00;38;23;19
PaulMichael
Well, when you wake up and you have your coffee and you’re all dressed for the day, what do you want to do? You want to talk to patients? Do you want to market and advertise as the company? Do you want to network with other businesses? What what do you want to do?

00;38;23;19 – 00;38;23;28
Charlotte
Yeah.

00;38;25;06 – 00;38;39;22
Prosper
But of course, I have to see how other business are around our and then we can. Yeah. Yeah. See how other business are running. Yeah.

00;38;39;22 – 00;38;59;00
PaulMichael
Okay. So kind of fill in wherever you’re needed until you kind of find your niche of where you need to go to go and just kind of figure it out from there. Do you have a certain passion for anything or you have a work experience doing anything specific in health care?

00;39;00;06 – 00;39;20;15
Prosper
Oh yeah, I have a management a little bit and I raise kids or appointments and order medications, things like that. That’s what they do now. Yeah, but I don’t know in our arm what I can do if I don’t know.

00;39;21;04 – 00;39;32;23
PaulMichael
Yeah. What’s your current health care license cover or do you have a are you already a medical professional inside like have like a registered nurse or.

00;39;32;29 – 00;39;42;15
Prosper
No, no. I’m just made to take my business just for the company. I can I can give medication, but it’s just. Yes. For the company.

00;39;42;15 – 00;39;43;11
PaulMichael
Gotcha.

00;39;43;11 – 00;39;46;08
Prosper
Got I was like I can read somewhere else.

00;39;46;18 – 00;40;01;00
PaulMichael
Yeah. Well you know, with all these different positions that we’re talking about, somebody needs to be the manager for all of it and give direction on where to go, what to do, and make sure that every days everybody’s actively kind of portraying their role.

00;40;01;24 – 00;40;03;28
Prosper
As being my husband can do management.

00;40;04;14 – 00;40;28;01
PaulMichael
Yeah, management is a huge thing. Absolutely. Culture management, marketing, someone talking to clients, somebody, you know, scheduling the caregivers, you know, taking service a lot. A lot of it, yeah. There’s a lot of things. And this is just to kind of start the conversation. Nothing’s set in stone, but just give the overall idea of where we’re at now.

00;40;28;01 – 00;40;59;11
PaulMichael
I want to go ahead and ask one more question that’s kind of pinpointed to the commitment of the company. So we’re on mutual understanding, and it’s really what I’m asking for is a number. Let’s start with Tim. Tim, what is the number of hours that you are going to commit to prosperity, parity, home care on a weekly basis available 40, 40 hours?

00;40;59;23 – 00;41;02;28
PaulMichael
SIMON What is the number hours that you.

00;41;02;28 – 00;41;03;19
Charlotte
Are able.

00;41;03;19 – 00;41;05;17
PaulMichael
To commit to prosperity?

00;41;05;17 – 00;41;08;08
Charlotte
HOMECARE Minimum of 35.

00;41;09;12 – 00;41;11;01
PaulMichael
35 hours.

00;41;11;02 – 00;41;13;04
Charlotte
Okay, it’s $200.

00;41;14;18 – 00;41;23;21
PaulMichael
And Jeffrey, what is the number of committed hours you’re going to put into the family business?

00;41;23;21 – 00;41;28;15
Charlotte
As many as I need to, you know, and number and 100.

00;41;29;14 – 00;41;35;14
PaulMichael
There’s a hundred. Where is it?

00;41;35;14 – 00;41;37;15
Charlotte
60 hours maybe? Yeah.

00;41;37;17 – 00;41;43;12
PaulMichael
Okay. Okay. Considering social life and everything, you would put 60 hours in.

00;41;43;12 – 00;41;51;00
Charlotte
Yeah. That’s like, yeah, I’ll say 50 hours, like 12 hours a day.

00;41;51;20 – 00;42;04;07
PaulMichael
Okay, 50 hours and prosper. How many hours are you able to commit to the business on weekly?

00;42;05;11 – 00;42;09;06
Charlotte
Yeah, like one of us. 60 hours.

00;42;09;15 – 00;42;11;06
PaulMichael
60 hours. Okay.

00;42;11;13 – 00;42;13;03
Charlotte
Yes, a week.

00;42;14;19 – 00;42;21;17
PaulMichael
And finally, Charlotte, how many hours are you willing to commit to your business weekly?

00;42;22;13 – 00;42;26;10
Prosper
I think 50.

00;42;26;10 – 00;42;32;13
PaulMichael
50 hours. Is anybody got a job? Yeah. Oh, you all got jobs?

00;42;32;23 – 00;42;33;01
Prosper
Yes.

00;42;33;24 – 00;42;37;22
PaulMichael
Okay. You all got jobs and you still fit in this many hours. That’s amazing.

00;42;38;07 – 00;42;40;22
Prosper
Yeah, we work more than that.

00;42;40;22 – 00;42;49;15
PaulMichael
Really? Wow. Okay. Wow, I. I wasn’t I was expecting here 15, 20 hours. This was that’s an impressive.

00;42;49;15 – 00;42;50;27
Prosper
We walked more than that.

00;42;51;09 – 00;43;28;24
PaulMichael
Oh, man. I mean, in my total that I got here 93 times, we have over 230 hours worth of work that you all be putting into this business on a weekly basis. Imagine what you could accomplish with 230 hours. That’s very powerful, especially if you know what to do for every minute of those 230 hours. That’s what we’re going to go ahead and do.

00;43;28;25 – 00;43;53;27
PaulMichael
Okay. Well, I’m going to stop asking questions and start receiving them. And we’ll just kind of go around the room who will be is there any questions for the family that you would like to ask me about this process, what we do moving forward or what your what your key role on how you can better prepare yourself for opening day?

00;43;53;27 – 00;44;02;25
Charlotte
I’m sorry. Yep. Yeah. So you did mention that depending on what role we want to do, we would kind of receive some kind of training.

00;44;03;12 – 00;44;23;01
PaulMichael
Yes, I would say you’re a this is what you want to do and this is all you care about. Our mission is to make you an expert in that field that you want to go to. And that’s what we got to do. I mean, all of you can obviously go to each one of our trainers and learn a little bit about everything.

00;44;23;13 – 00;44;40;29
PaulMichael
But as soon as you fully submerge yourself in that one position and become the anchor of the company in that particular role, you’ll be unstoppable in this industry because everybody will refer to you for those expertize.

00;44;40;29 – 00;44;55;15
Charlotte
Okay. And what does that look like in terms of, I guess, you sitting with the person that I’ll working with or receiving knowledge from? Yes. What does that look like on a weekly basis?

00;44;55;28 – 00;45;14;18
PaulMichael
On a weekly basis, it’s think of it like school you go to school, you get a little bit of knowledge, kind of like the one. Oh one, yeah. And then you get a homework assignment that do your homework assignment. Then back to the class and say, okay, I did this and I did that. Now what am I supposed to what else do I need to do?

00;45;14;25 – 00;45;54;25
PaulMichael
Well, you got to this step. And then what we’re do is, is you’ll learn things, you’ll develop a plan, you’ll then bring the plan back to the professor or teacher, and then they’ll develop on that plan further and really ask you questions. Hey, did you research this? Did you find out this thing? What are you going to do when this situation comes up and before you know it, you’ll be building this whole entire marketing plan and structure so then you can execute your marketing plan accurately and efficiently, and that might take anywhere between a couple of days.

00;45;55;25 – 00;46;27;13
PaulMichael
Or it could take weeks. It depends how aggressive your marketing effort is. I’ll give you an example. Here is here in Atlas, we have a very aggressive marketing plan. I mean, we have a marketing plan for the not just the United States, but globally in 18 different countries. That marketing plan is in immense conversation with many professionals coming around us saying, how do we do this?

00;46;27;13 – 00;46;49;17
PaulMichael
How do we use social media? How do we utilize Google? How do we use paid TV ads? How do we get other people that want to be a part of our mission and our group in order to go ahead and also solve the health care crisis? Kind of get them behind our mission statement. So really, you got to say, how big do you want to make your marketing effort if it’s just in your neighborhood?

00;46;50;02 – 00;47;09;24
PaulMichael
Well, we can make fliers and do a little promotional for your 20 or 30 neighbors. But if you’re just like, I want the whole state of that where we’re going to be working in now, that’s a totally different game altogether, isn’t it? Especially if you are saying, I want to serve the whole country. So that’s what we’re going to start.

00;47;09;24 – 00;47;14;09
PaulMichael
We’re going to find out where are you? How big do you want your marketing effort to look?

00;47;15;07 – 00;47;17;08
Charlotte
Good. Thank you. Other questions.

00;47;18;13 – 00;47;24;05
Prosper
The question.

00;47;24;05 – 00;47;38;15
Charlotte
Oh, for me, other question. What can the training would I be doing if if I was doing like I if I was doing the finance part of it?

00;47;38;29 – 00;48;10;11
PaulMichael
If you’re doing the finance, oh, you would speak with you speak with Mary Ma Bazelon They’re both really good, especially Purcell. She’s just, she’s so organized. I, I, I always break her up. I’m like, Oh, I never even know what I’m having for breakfast. But you got the whole month planned out, like, yeah. So what we would do is, is it all of you, regardless of whatever that you’re going to be choosing, have to know about technology and software.

00;48;11;06 – 00;48;30;01
PaulMichael
It’s just the world we live in now. A lot of home care businesses that I speak with, the ones that are like that, call us on the other side, which means I already got my business. All right, I got the license, but I’m struggling. And then we sit down as they’re consulting and we’re just, like, looking at everything that they’re doing.

00;48;30;01 – 00;48;52;25
PaulMichael
And operation wise, they’re disorganized. They’ve got papers, they’re printing everything. They they got six different software systems that don’t talk to each other and trying to figure out how to manage that and all that. It’s a mess. What we’re going to do is make sure that we have a cohesive platform, which you guys are already signed or signed up.

00;48;52;25 – 00;49;14;17
PaulMichael
Are with, I believe with one of our partners. And you’re not only going to get the training on how to actually do the organization structure and the finances of the business. But you’re going to find out how to apply that to the software to automate that process as much as possible. So you’re not every single day repeating same steps process.

00;49;14;25 – 00;49;39;29
PaulMichael
That’s what it would look like. Everybody’s getting training on how to actually do the job and then how to use the software to make you as efficient as possible to do that job. So you’re not repeat anything. I would say recruiting and staffing. Oh, my gosh. I love bragging about our recruiting and staffing or through our partners. I mean, because what they did was, is you got to find the candidate.

00;49;40;11 – 00;50;01;27
PaulMichael
You got to sit down, interview them. You got to have after they say, yes, I want to be hired, they got assigned 20,000 documents. You got to scan their driver’s license data that it all that and then you got to train them. You got to sit down with paper and be like, all right. Today’s lesson is how to deal with an Alzheimer’s patient.

00;50;01;27 – 00;50;30;09
PaulMichael
And you got to do 5 hours worth of that training for every single one of those employees. Or you got to have a software system in that whole entire process for you. Automated. You don’t got to do any of it besides decide if you want to hire the person or not. That’s the power of software and knowledgeable resources married together.

00;50;30;14 – 00;50;50;24
PaulMichael
And that’s how we think we’ll solve the health care crisis. We can make you guys so efficient for where the most complex parts of your business could just run automatically grow as big as you want. You can even run five different home care businesses because the software is doing all the work for you and that’s what you need.

00;50;50;24 – 00;50;54;07
PaulMichael
That makes sense. Yeah. Yeah. Any questions on that?

00;50;55;02 – 00;50;55;27
Charlotte
No, no.

00;50;57;19 – 00;50;58;17
Prosper
You have to mumma.

00;50;58;27 – 00;51;01;18
PaulMichael
Yep. X mom.

00;51;01;18 – 00;51;21;29
Prosper
I, i have a question. I mean, we, we, we were given the address to Connecticut virtual address. I don’t know. I’m not in session on that as of that address. And if we have that address and we have man, I think I don’t know how it’s going to work.

00;51;23;23 – 00;51;27;24
PaulMichael
Oh, the current address. Okay. So what did the attorney say.

00;51;28;21 – 00;51;29;00
Charlotte
To.

00;51;30;00 – 00;51;40;09
Prosper
That’s why you go to my husband saying, well, they gave they put in a virtual address, which we don’t personally. I’m not going to I don’t know the address. Oh.

00;51;41;02 – 00;51;58;13
PaulMichael
It’s no, I think I remember the last attorney. They actually a I don’t know if they message us see registered agent I think is the alternative option that was suggested in the attorney speak with you about a registered agent.

00;52;00;07 – 00;52;24;13
Prosper
I think we just did before. But then two days ago, my husband told me somebody called to say no or ask you the question because we’re in mistake of adding a next one, the home care, they rectify it. And then they said they put an address, virtual address to Connecticut. That was fine because we were struggling with the address.

00;52;24;28 – 00;52;28;28
Prosper
And I don’t know the address.

00;52;29;08 – 00;52;37;24
Charlotte
But I was. So we are planning to go to Connecticut because I think you’ll send us the link where we can find the address.

00;52;38;10 – 00;53;13;17
PaulMichael
Yes. The attorney also has another alternative, which I believe that he actually was speaking with me about the other day, which was the registered agent. Think of it this way. A registered agent is a service that people provide, which are individuals that live in that state and they use their personal address as your registered registration ID, you know, business address or residence and all the mail that goes to that registered agent is then forwarded over to you.

00;53;13;28 – 00;53;15;07
Prosper
Oh, yeah, yeah.

00;53;15;14 – 00;53;28;14
PaulMichael
So no registered agents. I mean, I’ve seen anywhere between you know, they’re they’re very inexpensive from what I saw. You know, I think it’s like 100, $200 or something like we’re.

00;53;28;14 – 00;53;29;25
Prosper
Going to pay for it, right?

00;53;30;13 – 01;03;51;21
PaulMichael
Yes. Well, as soon as you discuss with the attorney the options, I just remember he was talking about registered agent. He even has a couple of places, you know, as a suggestion. Yeah. So so we always like to give multiple options just so that you’re not stuck on just any one particular one. So.